The California Travel and Tourism Commission will open an office in Seoul on Monday to generate marketing and promotional campaigns to bring South Korea travelers to California.

The commission hired AVIAREPS Marketing Garden to represent the California tourism industry in South Korea.

South Korea is California’s fourth-largest overseas market, with 331,000 visitors, Caroline Beteta, CTTC chief executive officer, said in a news release. “We expect that number to increase dramatically with the easing of visa restrictions and expected expansion in airlift.”

The Automobile Club of Southern California predicted a 1.4 percent dip in the number of people traveling this weekend, compared with the same period last year. About 2.7 million Southern California residents are expected to travel.

Nearly 200,000 people will fly in and out of Lindbergh Field this weekend, roughly the same number as last year, said a San Diego airport spokeswoman.